Official color
U3 Red
#FF0000
U3 Brand Guide
One identity. One standard.
Use these standards whenever you represent Unleashed Esports in public, competition, content, merchandise, media, or partner-facing work.
Brand Identity
Represent U3 clearly.
Official name: Unleashed Esports
Short name: U3
Motto: Play with Purpose, Unleash the Future.
U3 should feel competitive, intentional, modern, disciplined, and community-minded. Brand use should support that identity rather than treating the logo as decoration.
Official Logo
Protect the mark.
Use official U3 logo files supplied by the organization. Choose the approved treatment that maintains clear contrast against the background.
Do not
- 01Do not stretch, squash, rotate, skew, or otherwise distort the logo.
- 02Do not recolor the official logo outside approved U3 treatments.
- 03Do not add unapproved shadows, outlines, glows, gradients, or effects.
- 04Do not crop away identifying portions of the mark or change its proportions.
- 05Do not place the logo on a background that makes it difficult to read.
- 06Do not combine the U3 logo with another mark in a way that implies an unapproved partnership or endorsement.
Official Colors
The U3 palette is fixed.
These are the approved U3 brand colors. White is a supporting neutral and may be used where needed for contrast and approved logo treatments.
Official color
Dark Red
#BD0000
Official color
Navy
#03354C
Official color
Deep Navy
#031E2A
Official color
Black
#000000
Official color
White
#FFFFFF
Typography
Strong headlines. Clear reading.
Display / Headlines
Archivo Black
Use for bold display headings, campaign statements, and high-impact brand moments.
Body / Supporting Copy
Lato
Use for readable body copy, supporting information, captions, and longer-form communication.
Imagery & Content
Show the work behind the competition.
Favor authentic competitive moments, player development, team activity, events, coaching, community, and technology over generic gaming imagery.
Keep graphics readable and intentional. Use contrast, hierarchy, and spacing rather than adding effects simply to make a design feel more “esports.”
Player, Coach, and staff content should represent U3 professionally and should not expose private team matters, internal operations, or confidential information.
Partners & Merchandise
Describe relationships accurately.
Use the relationship U3 actually has with a company: partner, affiliate, creator relationship, vendor, sponsor, or another approved description.
Do not imply that a creator relationship is a direct organizational partnership. Do not imply sponsorship, endorsement, exclusivity, or approval beyond what has been confirmed.
Official merchandise should use approved U3 marks, colors, and artwork. Player-specific or custom merchandise should follow the same standards.
Social & Promotion
Keep U3 recognizable.
When promoting U3, use approved logos and assets, maintain accurate information, and keep messaging consistent with current organizational announcements.
Approved hashtags
#U3#U3Community#UnleashedEsports#UnleashTheFuture
Hashtags are optional unless a specific campaign provides additional instructions.
Need a custom asset?
Use approved files—or request what you need.
Active U3 members should use the Knowledge Library and My Requests / Perks for official assets, personalized graphics, and internal brand resources.